Six font pairings. Every one verified.

Previous batch was meh-ish — I grabbed fonts that looked OK and retro-fitted vague mood justifications. Only two of eleven actually followed the Google Fonts Knowledge principles. This is the rebuild: six pairings, each with a verified structural reason to exist. All fonts on Google Fonts, free, WOFF2.

Poppins — single family

Poppins 700 / 600 / 400

Article 1: "Have we explored all the possibilities on offer in our primary one, such as the various weights, styles, widths, and optical sizes?" Poppins has 8 weights + italics. Enough range for a solo exploration.

A leaner site that keeps the fencers you already reach.

manhattanfencing.com has 63 public pages and three locations. This plan keeps your booking system, your rankings and your coaches.

What we measured

We read the live site on 22 October. These numbers come from your own pages, not from a survey. WordPress with the Divi builder, version 4.19.0. Mindbody booking, two studios.

01 · Discovery and brand strategy — 2 weeks

Light 300 Regular 400 Medium 500 Semibold 600 Bold 700 ExtraBold 800 Italic 400

DM Serif Display + DM Sans

DM Serif Display 400 / DM Sans 400

Article 2: same foundry — Colophon Foundry drew both on shared proportions. typepairs.com confirms: "x-heights and vertical rhythm line up without adjustment." High-contrast display serif + low-contrast geometric sans — notably different in tone (article 1).

A leaner site that keeps the fencers you already reach.

manhattanfencing.com has 63 public pages and three locations. This plan keeps your booking system, your rankings and your coaches.

What we measured

We read the live site on 22 October. These numbers come from your own pages, not from a survey. WordPress with the Divi builder, version 4.19.0. Mindbody booking, two studios.

01 · Discovery and brand strategy — 2 weeks

Display 400 Display italic DM Sans 400 DM Sans 500 DM Sans 700

Source Serif 4 + Source Sans 3

Source Serif 4 600 / Source Sans 3 400

Article 2: same superfamily — designed together at Adobe with same metrics. Article 1: superfamilies "contain a sans serif and a serif companion... each font works in harmony with the others."

A leaner site that keeps the fencers you already reach.

manhattanfencing.com has 63 public pages and three locations. This plan keeps your booking system, your rankings and your coaches.

What we measured

We read the live site on 22 October. These numbers come from your own pages, not from a survey. WordPress with the Divi builder, version 4.19.0. Mindbody booking, two studios.

01 · Discovery and brand strategy — 2 weeks

Serif 400 Serif 600 Serif 700 Sans 300 Sans 400 Sans 600

Spline Sans + Spline Sans Mono

Spline Sans 700 / Spline Sans Mono 400

Article 2: same designer — Sorkin Type. "Type designers have certain stylistic ways of drawing letterforms... their 'hand' is possible to spot." Sans display + matching mono body.

A leaner site that keeps the fencers you already reach.

manhattanfencing.com has 63 public pages and three locations. This plan keeps your booking system, your rankings and your coaches.

What we measured

We read the live site on 22 October. These numbers come from your own pages, not from a survey. WordPress with the Divi builder, version 4.19.0. Mindbody booking, two studios.

01 · Discovery and brand strategy — 2 weeks

Light 300 Regular 400 Medium 500 Bold 700 Mono 300 Mono 400 Mono 500

Epilogue + Anybody

Epilogue 700 / Anybody 400

Article 2: same foundry — Etcetera Type Co (Tyler Finck). Directly from the article: "Epilogue and Anybody, by Etcetera Type Company." Both sans — one soft humanist, one geometric with quirks — notably different in tone (article 1).

A leaner site that keeps the fencers you already reach.

manhattanfencing.com has 63 public pages and three locations. This plan keeps your booking system, your rankings and your coaches.

What we measured

We read the live site on 22 October. These numbers come from your own pages, not from a survey. WordPress with the Divi builder, version 4.19.0. Mindbody booking, two studios.

01 · Discovery and brand strategy — 2 weeks

Thin 100 Regular 400 Bold 700 Italic 400 Anybody 400 Anybody 500 Anybody 700

Lora + Source Sans 3

Lora 600 display / Source Sans 3 400 body

Article 1: family relatives — shared skeleton. FontToolbox: "Source Sans 3 and Lora share open counters and the same calligraphic influence... The serifs on Lora are surface detail, not structural origin." Cousins — shared skeleton, different surface.

A leaner site that keeps the fencers you already reach.

manhattanfencing.com has 63 public pages and three locations. This plan keeps your booking system, your rankings and your coaches.

What we measured

We read the live site on 22 October. These numbers come from your own pages, not from a survey. WordPress with the Divi builder, version 4.19.0. Mindbody booking, two studios.

01 · Discovery and brand strategy — 2 weeks

Regular 400 Medium 500 Semibold 600 Bold 700 Italic 400 Sans 300 Sans 400 Sans 600